The Boxes

Posted on September 13, 2012 by Lucy Heale

Luxe Box London Packaging

When the designing the Luxe Box choosing packaging with perfect proportions was fundamental. I just love simple, beautiful packaging and I have collected an array of examples of boxes, tissues and ribbons. The perfect box for me was the purple ribbon punches out on the deep pink box background.

One of my favorite businesses in terms of packaging is Glossy Box (beauty products subscription company). The detail of the ribbon and stickers to seal the tissue is something I want replicate and inspired me to push for perfection on the presentation of the Luxe Box London packaging.

Picking the products

After grouping all the Urban Goddess products together we refined a shortlist of 30 products. After testing the chocolates, burning the candles and stroking a range of blankets. We wanted to find check all the suppliers hold the same ethos of quality and craftsmanship and all are sourced locally where possible.

Urban Goddes Box Final List

Six products made the cut. The Tweedmill Beehive Turquoise Blanket, Rococco Champagne Truffles, Thorneback and Peel Notebook, Wild Lavender Candle Jar, Sense and Sensibility Cloth Bound Book and the Liptease Bone China Mug. 


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